About Me.

A highly creative User Experience Architect trained & certified by Human Factors International (HFI) as Certified Usability Analyst (CUA®). Posses over 20+ years of experience in IT industry, designed various Web & Mobile Applications for domains like Healthcare, Banking & Insurance, Media, ecommerce..etc. Designed various high business value LOB apps. Led innovative design strategies in several projects; deriving high value, experience and consumption in users and business profitability to customers. Good knowledge on Web Analytics using Omniture Site Catalyst (Adobe Marketing Suite) & Google Analytics.